Our editorial approach
Useful advice.
Clear evidence.
The journal helps you make better decisions about your website. It should be useful before you ever speak to our team.
What we publish
Practical guides to landing pages, stores, experimentation and lead journeys. We use real project artwork where it helps explain a decision. An image demonstrates a design; it does not prove a conversion lift, a test result or a client’s revenue.
How we prepare a guide
We research the question, check relevant primary documentation, draft the guidance and review its claims and examples. We use AI assistance in research and drafting. Our publishing checks cover sources, project references, interactive tools, accessibility and metadata. Automated checks support review; they cannot establish that a claim is true.
Guides credited to Convertt editorial are organisational content. That byline does not imply that Syed personally wrote or reviewed them.
Examples and interactive tools
We distinguish observed design details from recommendations and illustrative scenarios. Calculators show their assumptions. Their outputs are arithmetic, not forecasts, benchmarks or guarantees. Checklists are practical prompts, not a certified audit.
Sources and updates
Every guide lists its supporting sources. Publication dates stay attached to the original article; updated dates change when the guidance changes materially. Platform details can change, so check the linked official documentation when implementing them.
Corrections
If you find an error or a source that no longer supports the guidance, email accounts@convertt.co with the article link and the detail to check.