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Convertt / ServicesWebsites & Shopify

Built for your brand. Made for your customer.

Shopify stores and service websites that make your offer clear, feel right for your brand and help people take the next step.

Discuss your project
Eman Labs / Store design
Eman Labs / Store design website design
Eman Labs mobile store redesign
Eman Labs / One brand. Desktop to mobile.

In good company. A few of the brands we’ve worked with.

SmileWhite
Yorkshire Dental Suite
Solawave
Jade
Maju
Westmount Dental
Player
Dayly
Alunia
Anaconda
The Dentalist
JOOD
HappyMynd
Cardomax
Nebu
Buffr
Bravebar
Her
Olivia
Duri
Eye of Love
Hazzy Golf
Diavysta
Dental Origin
LipomaCyst
Crook Log Dental
Fourth Youth
Built around the decision

A different business.
A different way to convert.

An online store and a service website ask different things of their visitors. We design for the decision your customer needs to make.

For e-commerce brands

Make buying
feel straightforward.

Connect the collection, product and purchase journey. Give shoppers the information and reassurance they need as they browse.

  • Shopify storefronts
  • Collection and product pages
  • Cart and purchase journey review
For service businesses

Make the right
enquiry easier.

Explain the service, establish trust and guide visitors toward an enquiry or booking that makes sense for your business.

  • Service and company websites
  • Service detail and proof pages
  • Enquiry and booking journeys
What we bring

Your website.
Considered as a whole.

The structure, story and build should work together. We agree the platform and scope around your business.

01

Structure & content

Document what the site must explain, which pages it needs and how visitors move between them. Review content and migration requirements early.

  • Page inventory and journey review
  • Sitemap, navigation and page priorities
  • Content ownership and migration scope
02

Brand & buying experience

Design reusable templates around real products or services. Make the information, navigation and next action consistent across devices.

  • Mobile and desktop layouts
  • Collection, product or service templates
  • Navigation, states and editing requirements
03

Build & handover

Build on the agreed platform and connect the tools in scope. Validate purchases or enquiries, changed URLs and the editing handover.

  • Responsive build on the agreed platform
  • Commerce, forms and agreed connections
  • Journey QA, migration checks and handover
Websites with different jobs to do

Your business model.
Your customer’s journey.

A treatment enquiry and a wholesale product opportunity need different explanations. The design follows the decision.

SmileWhite website design by Convertt

SmileWhite

A treatment website that brings the offer, patient reassurance and enquiry path together.

Dental Origin website design by Convertt

Dental Origin

A B2B website introducing the opportunity to launch a teeth-whitening brand.

Explore all website work ↗
From site structure to handover

Plan the paths.
Then build the pages.

A website is a connected journey. We make the navigation, page templates and business tools part of the same plan.

  1. 01

    Keep what earns its place

    Review the existing pages, available analytics, content and integrations. Identify what people use, what is missing and what must survive a redesign.

    What you can reviewPage inventory, priorities and agreed migration needs
  2. 02

    Map the route to action

    For stores, connect collections, products and cart. For services, connect the offer, relevant proof and the right enquiry route.

    What you can reviewSitemap and key purchase or enquiry journeys
  3. 03

    Design the repeatable parts

    Resolve navigation, mobile layouts and product or service templates before extending the design. Agree what your team needs to edit.

    What you can reviewApproved templates, shared components and editing scope
  4. 04

    Rehearse the launch

    Test the agreed buying or enquiry journeys, tool connections and mobile behavior. Check redirects where URLs change and hand over editing guidance.

    What you can reviewLaunch checklist, agreed migration checks and handover

A store launch includes an agreed test-order journey. A service website includes a test enquiry through to its destination. Platform limits, content migration and integrations are confirmed before the build.

How we can work together

Built around your requirements

The pages, platform and connections determine the work. We agree the deliverables, cost and timeline before starting.

Customscope

Bring your existing website and priorities. We’ll help define the right project.

Discuss your scope
Reviewed onClutch
5.0
13 client reviews

Independent perspectives.
Straight from our clients.

View our Clutch profile
Client review summaries
01 / 13
4.5
Website design & development

A clearer shopping experience, with responsive help before launch and continued support afterward.

Gwen NguyenMarketing Manager, Elemental
5.0
Shopify design & development

A finished Shopify build with responsive communication and delivery on the agreed schedule.

Owais AhmedOwner, Eman Labs Ltd
5.0
Homepage & product pages

A stronger website and useful design input; initial timeline estimates could have been more accurate.

Clare GibsonFounder, DAYLY
5.0
Landing page design & development

The client valued the pace of delivery, communication and improved performance of their landing page.

Tommy SmithFounder, Lasso Tallow Co.
5.0
Shopify website development

Positive progress on a Shopify build, supported by regular calls and dependable project coordination.

Amarjit LandaFounder, GuardX Mouthguards
5.0
Website redesign

A new homepage brought the founder’s ideas into the design, with attentive responses throughout delivery.

Kathryn Rostan CookFounder, Kiki+Lulu
5.0
Product landing page

Collaborative landing-page development; testing and revisions were ongoing, with a request for greater project priority.

Sean TuftsFounder, ZZSLEEP
5.0
Landing pages & maintenance

Ongoing landing-page work and maintenance, with reliable delivery and reported improvements in shopping performance.

AnonymousCEO, Wellness E-Commerce Brand
5.0
Website maintenance & CRO

Responsive website support and new functionality; the client wanted a clearer presentation of the project roadmap.

AnonymousCMO, Dental Company
5.0
Website design & development

Technical development and integrations supported a more reliable website, with communication that adapted to changing priorities.

Mark RushworthHead of SEO, Yorkshire Dental Suite
5.0
E-commerce design & development

The client valued the team’s e-commerce knowledge, delivery speed and attention to the quality of the website.

Mustafa AhmadiFounder, Buddy Health
5.0
Website redesign & UX

A refreshed website made products easier to explore, with collaborative design decisions and clear progress updates.

AnonymousManaging Director, Health & Beauty Products Firm
5.0
Landing pages & product pages

New product pages and bundle features supported the shopping journey, with delivery kept within the agreed budget.

Gustavo MitchellCEO, Nēbu International
Before we start

A little clarity
goes a long way.

What is checked before the site goes live?

We agree a launch checklist for the project. This includes key mobile and desktop journeys, working links and forms, and supported test orders for stores. Changed URLs and integrations are checked where they are part of the scope.

Can you change every part of Shopify checkout?

Checkout options depend on your Shopify plan and supported platform capabilities. We review those constraints before promising a particular checkout change or integration.

Can you redesign an existing Shopify store?

Yes. We can review your existing store and agree whether it needs focused page improvements or a broader redesign.

Do you only build Shopify websites?

No. Shopify is an option for e-commerce. For a service website, we agree the platform around your content, integrations and editing needs.

Can our team update the site after launch?

We plan editing requirements during scoping and include a handover for the areas your team needs to manage.

What happens to our existing content and integrations?

We review both before work begins, agree what should be retained and include migration or reconnection work in the scope.

Can you improve the website after launch?

Yes. We can discuss ongoing CRO once the website is live, its tracking is working and there is enough evidence to guide the next changes.

Your next move

Your next chapter.
A website that fits.

Show us where the business is today and where you want it to go. We’ll help define the website it needs.

↳ Start with your business and your goals↳ Agree the right scope before work starts↳ One team for the work ahead
Syed, founder of ConverttA conversation.
A clearer next step.

Let’s start with
your business.

Tell us a little about your business and what you’d like to improve. We’ll help you find the right starting point.

Book a free strategy call

A few questions to get started. No obligation.