Camden Candy
E-commercePiercing jewellery, organised for discovery.
Discuss a similar projectCamden Candy
Inside the designWhat the design
What the design
brings into focus.
Camden Candy introduces its jewellery through delicate product styling and a floral backdrop. The page then shifts into visual categories by piercing type, turning a broad collection into specific places to start browsing.
01
Floral jewellery styling in the opening image
02
Categories illustrated by the piercing location
03
Promotional choices placed beside the hero message
The design comparisonA closer look
A closer look
at what changed.
Original
Redesign
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